There are only three ways to get exposure, grow your business and become "known" in your niche as an expert or verified influencer online.
You can become a micro-celeb by spending years building a social media following, flaunting your goods and shamelessly sliding into the "dm"s of complete strangers (and hope they respect you in the morning)
Or, you can play Russian Roulette with your money against the ever changing paid-ads algorithm and forever be at the mercy of Zuckerberg for your lead flow and revenue generation.
Or you can build lasting authority that pays dividends for years to come by positioning yourself as a leader through endorsement from leading publications. Yes! You can enjoy total google domination simply by sharing value-packed content that your audience actually cares about.